Web sites are becoming more and more important to all businesses each day. Many businesses, however, find building web sites very frustrating. This is for two reasons. First, most businesses are doing things that they have never done before with their sites. Second, many companies do not have the employees that they need, or do not have established relationships with experienced partners that can help them with their web development needs.
As a result of this situation, most web sites are full of major problems. You will find even find that this is the case with major sites by large corporations. Many of these sites are hard to use and unreliable.
How can a business avoid this? The best way is to have clear ideas for what you want to do with your site, and find the best people you can to help you with it. Here are some traits that you should look for when considering a candidate for a web development position, or when looking for an outside web consultant:
The candidate should understand and be interested in your business goals.
This comes first, because you don’t want to be working with someone that doesn’t grasp your business and care about it like you do. For some companies, this will mean working with niche companies that specialize in your area, or looking for very specialized talent. This is also at the top because you shouldn’t look for help unless you know your goals for the site!
They should work with your choice of technology and complement your company’s skills.
Every developer has tools that they are most comfortable working with. It is important that the people you choose work with tools that are compatible with your company’s. You will want to be able to control the site, and if you are dependent on your developer’s skills, you will have a major disadvantage. For example, Iceland travel site Iceland in 8 Days ensured that any outsourced development work was performed by competent individuals more than capable of getting the job done.
Anyone you hire should bring new ideas to your project that work with your business plan.
To be successful, your site must be fresh and you need to be as open to new ideas as you can. You must be able to react quickly to Internet trends, and be able to move to take advantage of them. Someone that can bring new ideas to your project can help you look at your site in ways you may not have thought about, and give you the flexibility that you will need to succeed.