Business

Create the Perfect Business Card: Creating Memorable and Useful Free Business Cards

Just because you choose to make free business cards doesn’t mean that customers, and sales, will pour in the door. You need to actually make business cards that not only fit your budget (free, or pretty close to it), but ones that attract business as well. Not an easy task.

First of all, make sure that your free business cards include the basics, first: business name, address, phone, fax, email, the employee’s name and title. Then, add any color, design or logo features that your customer associates with your business.

Next, find the Unique Selling Proposition (or USP as it’s known in marketing circles) for your business. In other words, this is the top selling feature for your business, or benefit to the customer, to doing business with you. This could be something along the lines of, “Get it Write, Everytime!” for a writer, or, “No Job Too Small” for a plumber. Then, make sure that the USP is prominently displayed on the free business card you are creating.

Then make an offer for something free on your business card. It doesn’t have to be big, or expensive, but it has to have value for your potential customers. Make a trial something-or-other, free taster or seminars are usually good bets to have on your free business cards, but feel free to get creative here to garner even more attention.

Finally, review the following suggestions to ensure your business card packs the most marketing punch possible, and that your client refer to it often – keeping your business name at the forefront of their mind:

  • Is it obvious from the free business cards you created what your business does, and who your customer is?
  • Create a buying discount co-op on the back of your free business cards: ask other businesses that are supportive or work in tandem with you, and offer discounts for each one right on your card(s).
  • Add anything that is useful to the consumer on your free business card: a writer could create a list of common grammar mistakes, an electrician can detail what to do in an electrical emergency, and so on. Tailor your ideas to your business’ specific products and services.
  • Add something unusual to your free business cards to create excitement and interest: a baby’s footprint on the back of a kid’s shoe store business card, for instance.

And remember, if any of these tips you want to use were accidentally missed during printing, you can easily purchase some sticky labels created with all of the necessary information, and add it to the back of each and every free business card you’ve made.

Types of Business Budgets: Understanding Volume, Operating and Capital Forecasts

Businesses need to be able to forecast the future to appropriately allocate resources. Four separate areas need to be budgeted for accurate measurements.

Budgets are an important part of strategy for a company. A business needs accounting to know where it has been, but forecasting is necessary to know the direction it is going.

Volume Budgets

The beginning step in budgeting should be related to volume. Every business needs to have some idea how much in the way of goods or services they expect to sell.

A manufacturer needs to know how many widgets they expect to produce, and in the same way, a hotel has to have some idea how many room nights they will sell.

Expenses and revenues will both follow from the expected volume, so every attempt should be made to have an accurate volume budget. It is not enough to simply take last year’s amount.

That may be an effective starting point, but consideration needs to be made on things that have changed. Is there a new competitor that will take away business, or can this company expand to new markets?

Revenue Budgets

The second component is the revenue budget. Volume helps determine the amount of revenue available, but another component is what price can be charged and received for each items.

In the case of the hotel, the room nights may be budgeted at 3,000, but what price will they fetch? Will each night be the same, or vary based on the day of the week, or holiday periods?

Expense Budgets

Once the revenue is derived, the next step is to calculate the projected expenses. Expenses cannot be allowed to exceed the amount necessary to achieve the expected profit.

If expenses are greater than the revenue generated, many companies inflate the revenue expected, rather than make the hard choices to reduce expenses. This can be short sighted, since revenue is often out of a company’s control, but expenses generally can be achieved, though it may be painful.

Capital Budgeting

The three items above make up the operating budget. There is a separate category of capital expenses, that is, items that have a useful life of greater than one year.

Capital items are usually budgeted separately, mainly because they are higher cost. The funds available are not commingled, but sometimes capital purchases are curtailed due to operating budget shortfalls.

Operating budgets are usually annual, but capital budgets are often prepared for multiple years and adjusted each year has necessary. A good capital budget is an important part of a proper long-range plan.

What is E-Business?

What is e-business?

This is a question that many people ask. Many other people have misconceptions about what e-business is.

E-business is not putting your catalog on the web, or even doing business online. Putting your catalog online is just using the web as another form of advertising. Doing business online is e-commerce, but isn’t necessarily e-business.

E-business is integrating Internet technology into your business. It is using Internet technology to do things that were not previously possible.

E-businesses…

  • Use the Internet throughout their business process, including purchasing, marketing and fulfillment
  • Utilize email as a primary method of communicating with their clients and suppliers.
  • Access all of their business information through the Internet or through intranets.
  • Use the Internet to automate work that was previously done manually, such as collecting information and entering it into databases, or answering customer requests.
  • Actively work to give customers and suppliers access to information within their systems, and also the ability to influence the workings of their company and systems. Examples of this are many. For example, a company like Ebay allows anyone to sell anything for any price on their site. Ebay doesn’t control the suppliers or consumers, but instead creates a place where buyers and sellers can work together effectively.
  • Take advantage of the unique qualities of the Internet for communication and interaction.
  • Automate anything and everything that can be automated, and focus their remaining resources on doing well those things that should not be automated..

This list is by no means comprehensive. Most businesses can’t do all of these things yet. As a result, most businesses are not yet e-businesses. It is clear that successful businesses in the future will be e-businesses.

Finally, e-business isn’t really something a company does. It is something a company becomes.

Some of the most insightful commentary about what an e-business is can be found at the Cluetrain site. The authors of the Cluetrain “manifesto” take a half-militant/half tongue-in-cheek view of what companies must do in order to succeed as e-businesses.