Custom-Made Business Cards: Making the Most of Your Business Card Investment

If you have taken the time, energy and invested the cash into your own custom-made business cards, then you’ll want to get them into the hands of your potential customers right away. The point of having a snazzy representation of your business on a wallet-sized piece of paper is to give these custom-made business cards out to as many people as possible; keeping them stashed away in your desk isn’t going to help anyone.

But how, and to whom, do you give out your custom-made business cards? If you are in need of some recipient ideas, look no further. All of these suggestions are easy, straightforward, and will get your custom-made business cards into the hands of decision makers within days – and will most likely increase your sales to boot.

Post ‘Em

Wherever people gather is where you should post a couple of your custom-made business cards. And make sure to post several, and not just one, to encourage people to take them. Think about it: it’s easier for someone to slip your custom-made business card in their wallet than it is for that same person to take their pen and paper out and write down the necessary information, and then put it somewhere they’ll find it later. Additionally, if there are several business cards left, interested parties won’t hesitate to take one – as long as it’s not the last.

With this in mind, take some thumbtacks whenever you leave the house. Whenever you’re in the area of a grocery store, thrift shop, school, mall, recreational center, library or other general community area where people meet, tack up some of your business cards for all to see.

Mail ‘Em

Whenever you pay a bill or send a letter, put one or two of your custom-made business cards into the envelope. The person on the receiving end may need your services, and you’ll be in a prime position to get their attention when they least expect it. Similarly to the previous suggestion, try putting more than one card into the envelope, just in case the recipient wants to give one to someone else as well.

Pass ‘Em Out

Take a bunch of your custom-made business cards with you everywhere you go. When you pay a cashier, leave one of your custom-made business cards behind with your payment. If you stop to talk to someone while walking your dog, give them one of your custom-made business cards, too. It’s easy to get creative with this idea – all that limits you is the amount of new people you encounter on a daily or weekly basis.

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