Just because you choose to make free business cards doesn’t mean that customers, and sales, will pour in the door. You need to actually make business cards that not only fit your budget (free, or pretty close to it), but ones that attract business as well. Not an easy task.
First of all, make sure that your free business cards include the basics, first: business name, address, phone, fax, email, the employee’s name and title. Then, add any color, design or logo features that your customer associates with your business.
Next, find the Unique Selling Proposition (or USP as it’s known in marketing circles) for your business. In other words, this is the top selling feature for your business, or benefit to the customer, to doing business with you. This could be something along the lines of, “Get it Write, Everytime!” for a writer, or, “No Job Too Small” for a plumber. Then, make sure that the USP is prominently displayed on the free business card you are creating.
Then make an offer for something free on your business card. It doesn’t have to be big, or expensive, but it has to have value for your potential customers. Make a trial something-or-other, free taster or seminars are usually good bets to have on your free business cards, but feel free to get creative here to garner even more attention.
Finally, review the following suggestions to ensure your business card packs the most marketing punch possible, and that your client refer to it often – keeping your business name at the forefront of their mind:
- Is it obvious from the free business cards you created what your business does, and who your customer is?
- Create a buying discount co-op on the back of your free business cards: ask other businesses that are supportive or work in tandem with you, and offer discounts for each one right on your card(s).
- Add anything that is useful to the consumer on your free business card: a writer could create a list of common grammar mistakes, an electrician can detail what to do in an electrical emergency, and so on. Tailor your ideas to your business’ specific products and services.
- Add something unusual to your free business cards to create excitement and interest: a baby’s footprint on the back of a kid’s shoe store business card, for instance.
And remember, if any of these tips you want to use were accidentally missed during printing, you can easily purchase some sticky labels created with all of the necessary information, and add it to the back of each and every free business card you’ve made.